
© 2000, by William
A. Markham
Review our experience
in antitrust law here.
Ever since the federal
government took on Microsoft, the public has become interested once
again in antitrust law, which is perhaps the most misunderstood
law of all.
What Is
Antitrust Law?
Broadly speaking, antitrust laws seek to promote fair competition
on the merits and to protect consumers and businesses from anti-competitive
business practices. The antitrust laws therefore forbid the wrongful
acquisition of monopoly power, the abuse of monopoly power even
if it was properly acquired in the first place, and other business
practices that improperly stifle or suppress free competition.
The Antitrust
Statutes
The antitrust laws are codified into various statutes, the most
important of which is the Sherman Act, which is a federal law that
provides civil remedies and criminal penalties for the principal
antitrust violations – improper monopolization, abuse of monopoly
power, and conspiracies to restrain trade. The Sherman Act is worded
in broad, open-ended language so that clever competitors cannot
elude its provisions by lawyerly evasions and obfuscation.
The Clayton Act is another
federal statute, which imposes restrictions on proposed mergers,
acquisitions, and other fusions, and which also serves as a supplement
to the Sherman Act, providing an enumeration of specific practices
that are anticompetitive and therefore forbidden. It usefully allows
the courts to enjoin anti-competitive conduct before it actually
causes harm.
The Robinson-Patman
Act, which is also a federal statute, prohibits specific business
practices such as price-fixing, and does so in technical, specific
language that makes it the very reverse of the Sherman Act. It serves
as a supplement to both the Sherman and Clayton Acts, and is sometimes
invoked by civil litigants who have also brought claims under the
other two Acts. The Robinson-Patman Act was enacted during the Great
Depression to afford special protections to struggling small businesses,
and is increasingly viewed by experts as anachronistic and problematic
because of its overly technical requirements. Its prohibition against
price-fixing, however, remains very useful to private litigants.
The Federal Trade Commission
Act, yet another federal statute, established the Federal Trade
Commission ("FTC"), which has regulatory authority to enforce the
Sherman Act, the Clayton Act, and the Robinson-Patman Act, as well
as to enjoin conduct that violates these Acts. The FTC arguably
has authority that exceeds the foregoing Acts and allows it to test
the limits of antitrust policy (Section 5 of the FTC Act gives it
enormous discretion).2
In addition to these
federal statutes, each state in the Union has its own antitrust
statutes that forbid unfair competition in intrastate commerce.
The state statutes tend to be modeled after the Sherman Act, which
is the foremost and premier article of antitrust legislation.
The Courts
and Antitrust Theory
Since the antitrust statutes are couched in general language (e.g.
"it is an offense to conspire to restrain trade"), they have no
practical meaning until the courts actually enforce them against
the businesses accused of violating them. It is therefore impossible
to understand antitrust law merely by reading the applicable statutes.
It is necessary to know the cases as well as their underlying reasoning,
and it is helpful to understand antitrust theory, which is elaborated
and debated by economists and law professors across the country,
and which is often referred to expressly in the cases.
Why Antitrust
Law Matters
Antitrust law matters to consumers and businesses that have been
either harmed by anti-competitive abuses or accused of employing
them.
An antitrust offender
sued in civil court risks paying treble damages (three times the
value of proven harm caused by its offense), as well attorney’s
fees and costs, which include high fees for expensive experts. The
alleged offender might also be ordered to curtail certain business
practices during the lawsuit, then ordered to do so permanently
if the suspended practices are deemed at trial to be antitrust violations.
This is usually costly to the alleged offender, who must abruptly
change its way of doing business while forfeiting a profitable commercial
practice, and at the same time it suffers hurtful bad press (e.g.,
"Microsoft was today ordered to stop bundling its internet browser
with its Windows operating system, since this practice will likely
be shown to be harmful and unfair to purchasers of computing equipment").
In really egregious
cases, the alleged offender might find itself the subject of a criminal
prosecution, and its officers and directors may be personally indicted,
tried, and convicted. Criminal prosecutions of antitrust law are
done by the Antitrust Division of the United States Department of
Justice ("DOJ"), as well as by state prosecutors. The FTC, as noted
above, has strong regulatory powers and can readily refer matters
to the DOJ or act in concert with it.
If a criminal conviction
is obtained, jail is possible for directors and officers, steep
fines are certain, and a ruinous plethora of civil cases from competitors
and customers becomes inevitable. In most but not all cases, a criminal
conviction for antitrust violations foretells the demise of the
company that receives it. Criminal prosecutions tend to be undertaken
only where the wrongdoing is either brazen or outrageous, or where
the harm caused by the wrongdoing is exceptional. Much depends also
on the political climate (e.g., during the Reagan-Bush years there
were far fewer criminal prosecutions than there have been since
President Clinton took office).3
Antitrust
Offenses
What exactly are antitrust offenses? It might be said that an antitrust
offense is a tort committed against a market rather than against
a particular business or person in the market. The classic antitrust
offenses are (1) the obtaining of monopoly power by improper means,
(2) the preservation or enlargement of monopoly power by improper
means, (3) the abuse of monopoly power in one market to obtain a
competitive advantage in another market, and (4) conspiring to suppress
or stifle competition by unfair practices.
A monopoly is not necessarily
evil, nor by its mere existence does it violate antitrust laws.
Monopolies are deemed necessary or even useful in some markets:
For example, it was thought until recently that electrical power
could be best furnished by local monopolies, none of whom ever competed
against the others (this circumstance finally might change because
of recent developments in the relevant technologies).
Nevertheless, it is
always a violation of antitrust law to use unfair means to acquire
monopoly power in a particular market, or to use unfair methods
to preserve or enlarge monopoly power, and or to abuse monopoly
power in one market to obtain a competitive advantage in another
market. This is the bread and butter of antitrust law.
Moreover, no two competitors
in a particular marketplace may merge together or otherwise have
a fusion of their businesses if by the fusion they acquire either
monopoly power or an overly dominant position that is deemed harmful
to consumers. The question is typically decided by the FTC, to which
the would-be business couple applies for approval in advance of
the merger or acquisition.
Antitrust laws also
forbid commercial conspiracies whose purpose is to impose improper
restraints on trade. For example, competitors may not agree to fix
the prices that they charge for their goods or service, nor may
they pre-arrange a bidding process for a particular contract, nor
may they gerrymander the market for their wares. There are many
other such practices which, if undertaken by two or more entities,
are deemed to be unacceptable restraints upon trade, for which civil
and sometimes criminal penalties are deemed appropriate.
The Origins
of Antitrust Law, Briefly Stated
Antitrust law makes more sense if you have some understanding of
its origins. What, for example, does "antitrust" mean? As with everything
else, it all makes much more sense if you understand the first principles.
Although many people
are broadly familiar with "antitrust law" and "antitrust lawsuits",
few understand the origins of the law or even of the term "antitrust".
It all goes back to
the so-called robber barons of the late 1800s, who amassed staggering
wealth and business power in the related industries of petroleum
production, steel production, banking, and railroad transport. We
speak here of the Rockefellers, the Harrimans, Andrew Carnegie,
the Mellon family, the Pierponts, the DuPonts, the financier Morgan,
and a handful of others, who came to dominate the great industries
that were transforming the United States from a remote post-colonial
economy to the leading industrial and commercial power. Whether
they attained their success by luck, or by superior talent, or by
unfair predatory machinations, is a matter that remains debated
to this day.
If these robber barons,
as they came to be called, helped to transform and greatly improve
our economy, they also acquired so much wealth and power that millions
of their countrymen became envious, resentful, and distrustful of
them. The robber barons owned too much, consumed too conspicuously,
and wielded too much influence.
There arose a populist
movement against the robber barons, while respectable thinkers opined
that the extreme and increasing concentration of wealth and power
would transform us not only from a remote backwater into a world-class
power, but also from a nation of farmer-merchants to one of magnates,
underlings, and dreadful, indefensible inequalities.
The robber barons had
cleverly shielded their fortunes and business empires in carefully
arranged "trusts", or at least they tried to do so. Those who decried
their undue power became known as "trustbusters", who advocated
the elaboration of "antitrust laws". William Jennings Bryan was
one such person. President Benjamin Harrison was another, but he
was replaced by William McKinley at the turn of the century.
The most successful
proponent of antitrust laws was an affluent blueblood himself, Mr.
Teddy Roosevelt, who became President when McKinley was shot in
1901 at Buffalo. Roosevelt was re-elected in his own right thereafter,
and was nearly elected again when he formed his own party, the Bull
Moose Party, to challenge the pro-big business faction in his Republican
Party, which he quit in protest before the elections of 1912.
When Roosevelt became
President, the Sherman Act had already been enacted, but was moribund,
dormant, and largely or entirely ignored by businesses and regulatory
authorities. Roosevelt breathed life into the statute, which during
his tenure was finally used to break up the old trusts and prevent
their further encroachment on the commerce and public life of the
country.
Roosevelt was not a
"liberal" as the term is used in today’s politics, but he was a
"radical" who advocated abrupt, deep change to the way business
and politics were done: Ever the champion of fair play, he resolved
to bring down the trusts and restore equity in the markets. He became
the de facto champion of the antitrust movement, which enjoyed broad
support until the outbreak of the Great War in Europe, when all
the sudden Americans found that they actually wanted all-powerful
industrialists who could protect us from the machinations and ambitions
of our old-world rivals.
But antitrust fervor
has come and gone in cycles ever since, and has been part of our
political and business landscape ever since Teddy Roosevelt took
up the cause of fair play in the marketplace.
Fair play and a level
playing field -- these were the aims of antitrust law, though not
always the result. This is all Roosevelt wanted -- that every business
have a fair chance at succeeding, without being trampled upon by
a dominant competitor who could ruin its chances before it had a
shot at success.
The great antitrust
statutes set out to promote this purpose, and they were therefore
worded in remarkably open-ended language, so as to anticipate the
sophistication and cunning of the trustmasters, who, if given the
tiniest loophole, would exploit it perfectly.
The Inescapable
Injustice of Antitrust Law
The courts have tried for nearly a century to give meaning to the
broad standards enunciated in the principal antitrust statutes,
and not surprisingly they have often contradicted one another in
their rulings: Some courts have been disposed to find antitrust
violations in every corner, while others have refused to see it
in even the most brazen instances of commercial impropriety. It
sometimes seems as though the many decisions, if considered as a
whole, appear to be an unwieldy, incoherent hodge-podge of ad hoc
improvisations that hopelessly contradict one another, if not in
specific outcomes then in their underlying reasoning.
If laws should be generally
understood in advance by the population whom they are supposed to
govern, then the antitrust laws have largely been a failure, since
their meaning and practical effect become clear only after the courts
develop specific applications of the broad standards given in the
underlying statutes -- which they do only when called upon by an
aggrieved private litigant or a government prosecutor.
Thus one competitor
might object to the business practices of its more successful rival.
It then brings an antitrust suit, or complains about the matter
to the DOJ. A civil antitrust case is brought, or, in some instances,
a criminal proceeding is initiated. The court, having been thus
summoned, now decides whether or not there has been an antitrust
violation -- and this it does by applying the general formulas of
the statutes to the specific business practices under challenge.
Whether or not the practice is improper becomes known only after
the court has ruled. This is inevitably followed by appeals made
by the losing party, and then by further appeal. The entire process
can last for years.
This is a very curious
brand of law, and one that appears to fail the first test of all
laws: Is it generally understood to forbid certain conduct in advance
of the fact, or is its application unpredictable, unknowable, seemingly
arbitrary, and therefore disruptive?
The Injustice
Is Necessary
But it is impossible to foresee every sort of business arrangement
that might constitute an unfair practice that impedes the marketplace,
and it is therefore impossible to enumerate the forbidden practices.
Thus the antitrust laws limit themselves to the statement of general
principles, and leave to the courts and regulatory authorities the
difficult task of applying these principles to contested business
practices. In effect, the antitrust statutes are a "constitution
of the marketplace", setting forth the broad principles of how markets
should operate. The civil and criminal penalties, including the
onerous burden of treble damages, seem necessary because they deter
anticompetitive behavior, and also because they give strong incentive
to victims to come forward to complain of antitrust misconduct,
which never could be adequately policed by the DOJ, the FTC, or
state prosecutors without the active cooperation of the aggrieved
competitors or customers whom the offender has run out of business
or gouged into paying monopoly prices.
Litigating
An Antitrust Case
The devil truly does lie in the details, and it cannot be emphasized
enough how important it is to pay close attention to every item
of communication sent or received by the concerned parties.
But none of this Spartan
attention matters a whit, unless the person paying it has a well-formed
theory of the case that he has set out to prove. In antitrust litigation,
as in all other kinds of trial work, he who tells the better story
wins the case. But the story will ring false, unless it is backed
up by the facts, which can be culled only by a painstaking review
of everything in sight – and everything that is not in sight as
well. You have to know what to ask for, whom to ask, what to look
for once you have the requested materials, and how to organize it
all.
Antitrust cases are
won by perseverance, determination, unflagging attention to the
trifles, and all of this in service to proving a larger theory of
the case that will convince both judge and jury.
1 Mr.
Markham, the author of this monograph, specialized in antitrust
litigation while working as a litigator at the San Francisco office
of Coudert Brothers, which is renowned for its antitrust successes
under the capable supervision of Ronald S. Katz, Esq., who was Mr.
Markham's mentor early in his career.
2 The
FTC also regulates deceptive trade practices and seeks to protect
consumers from unethical business practices, but this in most cases
is not a matter of antitrust law.
3 The
Gore-Bush election will almost certainly have antitrust repercussions:
Gore, who is more activist and interventionist than Bush, would
seem more predisposed to preside over an aggressive approach to
criminal and regulatory enforcement; but on the other hand he is
far more knowledgeable about computer technology and might better
understand the frailties, precariousness, and short duration of
most hi-tech monopolies. The question is a good one, but will perhaps
be moot by the time this article is published.
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